The Spring/Summer season of 2018 will see the emergence of our trend Urban Planet, which has perhaps my favorite color palette for the year. It doesn’t contain my favorite color, but as a collection of colors it’s hard to beat.
The Urban Planet palette has a real pick-me-up look to it, a happy feel. This maybe because it’s essentially a story of metallics and they are always a favorite. Metallics have been are ever present and it seems fitting that they should now have their own trend for this summer season.
There are updates on warm-metallics, such as Gold getting lighter, a Cosmic Pink shimmer and an intense dark version of Rose Gold. But perhaps the most significant metallic to note for this summer, will be the return to favor of ‘Silvered’ Metallics after such a long dominance of Copper and Gold.
All of these metallics are orbited by a spectrum of Lunar Grays, ending in an Eclipse Black.
On the Catwalks this palette will be used to provide a less gimmicky, less novelty tone to a space age inspired look; giving a much greater sense of glamor. The metallics make a strong statement, whilst the sahpes will be simple and bold, there are liquid-qualities to form and drape playing off against crisp, crushed qualities. The ‘attitude’ is intense, undaunted and has a striking impact.
For interiors the look for Urban Planet is perhaps, unexpected, for a Space Age inspired trend. Rather than a dark-abyss punctuated by brights, there are extremes of light and darkness across a deserted lunar landscape. The palette provides for a stylish and modest futuristic look rather than the stereotypical futuristic look traditionally associated with space-age design. There is a strong architectural quality to product design allowing this trend to set a new course for us to venture further into minimalism.
Wonderful design trend and color palette for Stationery, automotive interiors and external color, contemporary interior styling and interior products. If you would like to discuss how this Trend’s look could be translated into your products, or how the trend narrative could be used to develop inspiring marketing content for your brand; just get in touch with me (Phil): email, text/WhatsApp/iMessage/call +44 7896 088 996, or SKYPE – philrpond
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Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.
In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.
We recently visited an exciting new Stationery Show launched in Manchester UK; a sister show to the successful London Stationery Show held at the Business Design Centre in April (check out our LSS blog post review from earlier in the year). This month we saw the second specialist paper and writing product show held in the beautiful Victoria Warehouse building in Old Trafford.
This brand new event was designed to attract more visitors closer to the North of England and compliment with the timing of its elder sister. The venue was intimate, it felt friendly and inviting; the Victoria Warehouse is a historic, solid Mancunian landmark which has been developed into a modern, industrial chic space. Its exposed brick walls and huge repurposed spool tables gave an interesting and unique backdrop to some amazing stationery product.
For those of you who didn’t get chance to visit Melbourne for the Decor+Design Show this month… here is a look at what we had on display on the Trend Hub and also a round up of some exhibitor stands at the show.
For a special price of just £60 you can get all the inspiration you’ll need to support your creativity this year. Purchase our 2015 Design Trends report.
This 75 page document includes 4 different design trends applicable to anything ‘interiors’ and outlines our background research including fashion and architecture, as well as a guide to material, shape, pattern, texture, and surface effects. Each trend includes a colour palette with Pantone Fashion + Home and Formula Guide Coated/Uncoated references. A perfect source of inspiration for product designers, marketing teams, interior designers, retailers for merchandising and window dressing – absolutely perfect. See the wealth of visually stunning inspiration below:
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It’s as if seminars, speeches and conferences are the ‘in way’ to attract new business today and that must be inducing a lot of stress in a lot of people.
Or has the celebrity culture made the proliferation of such opportunity a ready-made platform for fame?
Are there a mass of us in the wings, just waiting to be given the chance to stand at the podium, on the stage, or just ‘at the front’ with a ready-made, captive audience at whom we can now speak about ‘something’?
Some years ago, as I was just starting my time with the Mars group, it terrified me to learn that each month I’d be expected to make a presentation to the area management team about my own team’s results and forecast.
There were only 10/13 people in the room, I knew all of them really well, they had to do it too, they felt nervous as well. The only one of us that didn’t, was the ‘smug one’ who for that month was top of the sales league. It wasn’t that he/she had acquired excellent public speaking & presentation skills along with the sales result – just that they could at this time get away with murder, wearing their protective coat of ‘achievement’!
In the years that have followed I’ve been given lots of advice about ‘How to Present/Speak Publicly’, attended perhaps 15 courses on the subject (each one run by a world expert of course), and see the same advice/training all over the web even now.
What surprises me then, is the general standard of presentations and public speakers that I now go to see and listen to. Who am I to talk you ask? Well, I am not putting myself forward as the world’s best in this area, but I can still read, and do, all of the advice, notes, training books, and web content at my disposal. It’s easy to then evaluate the offerings against all of this.
Have you experienced any of these presentation/public speaking gaffes:
The presenter stands in front of the screen on which is displayed information I should see
The text on the slides is so detailed I can’t read it.
The colours used make it tough to read, they clash, are weak, don’t match the context.
I don’t believe it – he/she is reading the slide to me!
“Well, 10 minutes in and I haven’t a clue what it’s about.”
Should I take notes or will there be hand outs?
When should I ask my question?
Crikey, 30 mins gone, how long is it going on for? I wish he/she’d said, I’ve got to go.
This presenter didn’t have a clear idea of what they wanted me to take away from this.
Please. Please don’t hop around like that, stay still…just for a bit.
Too many people it seems to me, are placing themselves in front of audiences as the expert in their field without having given much thought to what expertise they have in the actual subject of making a presentation. It might just be me but I then can’t help but focus on what is not good about the presentation itself rather than focusing on learning something of value from a person who most likely really knows their stuff.
What a waste for us both!
Now, before you switch off thinking that I will now preach the ‘Dreamweaver’s Guide to the Perfect Presentation’, don’t, because I’m not. There are some really good tips and training documents on the subject available for free via Google. And as usual, there are already lots of people out there who can’t actually do it, but will sell you some training for you to be good at it.
What I will move onto is to express some more ‘views of an audience member’ as I have masses of experience as one. But before I do, let me say that if you want any tips on how to prepare, deliver, and then improve your skills in this area, for goodness sake send Victoria or Shelley an email requesting as such (firstname.lastname@example.org / email@example.com). They have delivered dozens of seminars around the world (literally), never have a spare seat in the house, and always get excellent feedback. Of course, they did have the opportunity to learn from an excellent trainer!
Now, consider this when you are in the position of delivering a presentation or speech next time…firstly, all the points I mentioned above, they are very annoying habits and will detract from your event. Now from the stalls I say this:
“Are we in the right room? I haven’t heard a single word about how to effectively sell to women … have you?”
Did you need to wear that? It’s all I can concentrate on.
If all you have to say is word for word what’s on the slide, please be quiet, I’m reading!
Is this presentation delivering what it promised, or am I in the wrong room?
Why is the presenter looking at the screen instead of us, doesn’t he/she know what’s coming up either!?
That must be industry jargon, I’ve no idea what it meant; am I the only one?
LOL I bet they wish they’d checked all the equipment before now!
Public speaking can be such a powerful way in which to engage with prospective clients, or entertain existing clients; they are a great way in which to establish credentials as an industry expert – the ‘go to’ industry expert; they can significantly increase your profile, confidence, and popularity.
Public speaking can also make you the last person that people go to listen to in less time than your speech takes to make.
If you go to the trouble of seeing & hearing your presentation / speech as your audience will, then you stand a great chance of it, and you, being a success.
…and, if you have any time & coffee left, here is a double ‘Dreamweaver Bonus’ for you. A brilliant video of how to make a great presentation, and excellent advice on how to be creative; starring John Cleese.
This brilliant example was brought to my attention by my US buddy ‘Whittemore’! Also a tower of knowledge for anyone. Follow her on Twitter @CBWhittemore & check out her website www.simplemarketingnow.com
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