What is Trend Forecasting?

As Trend Forecasters we analyse + interpret the global forces shaping consumer trends. 

Working with our clients, we use our foresight + consumer trend intelligence to help our clients apply industry trends, understand and adapt to shifting consumer landscapes, building lasting commercial success.

With detailed + accurate insights about the future of home, work, and consumer lifestyles tailored to meet each client's individual needs, creative product and marketing strategies come to life.

Combined with our experience in brand strategy we're able to take our research skills a step further - in collaboration with our clients, we delve into their brand helping them gain a thorough understanding of their audience and their position within the market.

 

What is Trend Forecasting?

Trend Forecasting is about analysing and interpreting the global forces shaping consumer trends.

We predict why and when a trend will emerge.

Why and how a trend will be reinforced.

Why and how a trend will shift direction.

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How YOU can benefit from Trend Forecasting.

Identifies opportunities for you and your business to do brilliant things.

  Empowers you to act with confidence.

Allows more time to plan + action successful marketing, product development, and design. 

Ensures you stay relevant by responding to the right trends at the right time.

Provides you with the language and messaging that will ensure your marketing connects with consumers.

Inspiration, ideation, confirmation... certainty.

Demonstrates your understanding of current trends allowing your business to truly engage with consumers.

Ensures you’re ready for the future... whatever it holds.

Why do brands use Trend Forecasting?


Foresight + Trend intelligence tailored to a client's specific needs inspires and informs decision-making by teams throughout the business - Brand + Marketing, Sales, Product Development, Customer Service, Manufacturing, Retail, Recruitment.

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Understand consumer
WANTS + NEEDS

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ENGAGE + CONNECT
with authenticity

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Optimise BRAND
PERCEPTION

Our expertise is used by companies in many sectors including Home + Garden, Hospitality, Workplace, Retail, Transport, and Travel + Tourism.

Our clients include Manufacturers, Retailers, Exhibition Oganisers, Trade Associations, Interior Designers + Architects, Product Designers, Marketing + PR Agencies, Travel Resorts... we love being asked to work in new sectors, on new products + services.

Don't be shy, get in touch!