What is Trend Forecasting?

WHAT WE DO.

As Trend Forecasters we analyse + interpret the global forces shaping consumer trends.

We use our foresight and consumer insight to help our clients apply industry trends, as well as understanding and adapting to shifting consumer landscapes. Combined with our experience in brand strategy we're able to take our research a step further - deep diving into a brand, helping our clients truly understand their audience and their position within the market.

WHAT IS TREND FORECASTING?

Trend Forecasting is about analysing and interpreting the global forces shaping consumer trends.

We predict why and when a trend will emerge.

Why and how a trend will be reinforced.

Why and how a trend will shift direction.

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WHAT ARE THE BENEFITS OF TREND FORECASTING?

Identifies opportunities for you and your business to do brilliant things.

Empowers you to act with confidence.

Provides more time for planning, product development, and sourcing.

Ensures you stay relevant. Responding to trends at the right time.

Provides you with the language and messaging that will ensure your marketing connects with consumers.

Inspires your on and offline visual merchandising.

Demonstrates your understanding of current trends allowing your business to truly engage with consumers.

Ensures you’re ready for the future. Whatever it holds.

WHY SHOULD YOU USE TREND FORECASTING?

Insights + Trends intelligence inspires and informs decision making for Brand + Marketing Strategy, Product Design Direction, developing Brand Services + Experiences, Customer Attraction + Retention, Education + Training.

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Understand consumer WANTS + NEEDS

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ENGAGE + CONNECT with authenticity

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Optimise BRAND PERCEPTION