OUR VISION

Building a Better Future.

Our mission is to be a vehicle for positive change, using our expertise to inspire and empower solutions to key social and environmental issues globally.

OUR STORY

Hello. I'm Victoria Redshaw, the Founder and Lead Futurist at Scarlet Opus.

I set-up Scarlet Opus in 2003 with the aim of helping forward-thinking businesses rethink and reform their approach to marketing strategy and new product development. I am passionate about sharing knowledge in a way that inspires and excites people to do fantastic things.

As a team, we strive to challenge and delight in everything we do, encouraging our clients to be bold and courageous. At our core we believe we can all make a difference and we love working with innovators who are set on creating a positive impact.

WHAT IS TREND FORECASTING?

Trend Forecasting is about analysing and interpreting the global forces shaping consumer trends.

We predict why and when a trend will EMERGE.

Why and how a trend will be REINFORCED.

Why and how a trend will SHIFT DIRECTION.

WHAT ARE THE BENEFITS OF TREND FORECASTING?

Identifies OPPORTUNITIES for you and your business to do brilliant things.

Empowers you to ACT with CONFIDENCE.

Provides MORE TIME for planning, product development, and sourcing.

Ensures you STAY RELEVANT. Responding to trends at the right time.

Provides you with the language and messaging that will ensure your marketing CONNECTS with consumers.

Inspires your on and offline VISUAL MERCHANDISING.

Demonstrates your understanding of CURRENT TRENDS allowing your business to truly ENGAGE with consumers.

Ensures you’re READY FOR THE FUTURE. Whatever it holds.

The solution

Get in Touch.

Whatever your industry, whatever your challenge. We’d love to work with you. Get in touch and let’s have a chat...