A Client Journey of Success with Scarlet Opus & Trend Forecasting

A Client Journey of Success with Scarlet Opus & Trend Forecasting

Today we indulge ourselves as we re-share this 'client letter'.  It's one of the most wonderful 'acts of kindness' the SO team have experienced. It's about our trend journey with a client before their new products actually hit the market....Read More
How to Win Customer Loyalty … Make Eco-Friendly Business Decisions

How to Win Customer Loyalty … Make Eco-Friendly Business Decisions

Last February, we began a search for products in the housewares category that could feature in a 'Sustainability Showcase' being created at the 'Exclusively Shows' digital event in July 2020. In particular, we were hoping to find products, not necessarily...Read More
Wabi Sabi & Kintsugi Trending Strongly … ‘Imperfect Beauty’  Perfect now …

Wabi Sabi & Kintsugi Trending Strongly … ‘Imperfect Beauty’ Perfect now …

Trend Confirmation: Design trends take time to filter through all market levels, product sectors and traverse the world…but when a trend really resonates with consumers the impact is deep and long-lasting. (more…)