Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.
In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.