How to increase Sales, Profits & Shareholder Value

Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.

In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.

Trend Forecasting for the interiors market will do all of this. Here’s essentially what we do:

Predict

 

 

 

 

 

 

The most valuable resource that Scarlet Opus Trend forecasting gives to product development of a manufacturer, retailer, interior designer or marketing team is…. ‘TIME’. The pressure on all business teams in any company, is significantly reduced because our trend reports extend the time in which the total business cycle has to be completed.

The Scarlet Opus team works with companies internationally in the interiors sector and our purpose is to inform them about what will be in-fashion for the world of interiors 2-3 years in advance of it actually happening. And we get very specific about textures, materials, shapes, color and pattern. We tell them what will cause a trend to emerge, what consumer/end user desires it will drive and how long it will last.

Our Trend Reports will give you a detailed view of those consumer desires and how they translate for your specific products and/or services. Imagine knowing the detail of what your customers will want 2 years from now and knowing with certainty.

Research shows that company employees work more efficiently when they are relaxed & confident. Designers are more creative, salespeople convert more sales & PR events run more smoothly. If the risk associated with New Product Development is significantly reduced and more time given for each project; your people will be free to concentrate on creating the best products they can; the best PR, creating excellent content marketing, targeted marketing support materials and preparing, rehearsing and enacting sales presentations.

benefits

 

 

 

 

 

 

Why then aren’t more companies engaging with Trend Forecasting? The answer might lie in these 2 thoughts:

  1. It requires taking, quite a’ leap of faith’ to engage with someone who tells you that they can ‘see your future in detail & with certainty’!
  2. It’s possible that Creatives see Trend Forecasting agencies as an external design source; instead of an external design resource.

There is so much value that Trend Forecasting adds to a company’s activities in all areas that it needn’t actually, even include the obvious product development. A business with a ‘fixed’ product design can still be more successful marketing it’s products within the framework of consumer wants, needs and desires.

It’s realistic for you to engage Scarlet Opusr with the expectation that sales revenues will increase by double digit percentages, with a similar reduction in relative costs.

Contact me, Phil, now whilst it’s fresh in your mind. Let’s arrange to chat,  without obligation, about our trend intelligence reports can translate into improved business results at your company:  phil@scarletopus.com Tel +44 7896 088996

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SS17 TREND UPDATE: In Motion

This month we have released our SS17 trend; In Motion; A youthful, energetic and bold trend with a digital aesthetic. Check out the Pinterest Board; it will give you all the inspiration you need, from pattern and color stories to product materials and texture direction.

This trend is specifically relevant to stationery design, fashion, tableware and lighting.

1. Model Photograph by Van Koo – @supernovanGirl with kaleidoscopic glasses by Holes Eyewear www.h0les.com.  2. Technomimicry textiles by Lianne Polinder

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Inspirational Exhibition Stand Design ‘A Winter Desert Trend Hub’

For those of you who didn’t get chance to visit Melbourne for the Decor+Design Show this month… here is a look at what we had on display on the Trend Hub and also a round up of some exhibitor stands at the show.

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Winter Desert: Bringing richness and warmth into your home.

With equal parts of discovery and ornateness, our Autumn/Winter 2017-18 trend Winter Desert takes us on a magnificent journey through a merchant’s emporium, bringing together nomadic textures and luxuries from along The Old Silk Road and into your living space.

Continuing the concept of global blends, styles and cultures, Winter Desert has a range of textures and patterning, with an exuberant use of color, integrating techniques of ancient trace, some with a contemporary twist. How the outside world regards indigenous craft is forever changing for the better, with Winter Desert creating a platform to express freedom and luxuriance as well as paying homage to traditional designers.

The autumnal richness of this palette provides fiery tones, embracing spices such as saffron, paprika and turmeric. Cooler blue and gray tones add tranquility to the scheme, tying together contrasts and creating a meditative living space. A deep yet warm pink has been included to allow room for a striking fusion. The addition of an ‘old gold’ metallic shade rounds this palette off well, reflecting found treasures; an Aladdin’s Cave aesthetic.

Serapi Queensbury Double Sky by Jan Kath

To achieve this ‘winter bazaar’ look in your living space, consider taking inspiration from Persian rugs and their bold, geometric patterning. Create a haven to unwind with cosy throws, richly embroidered textiles and rustic trinkets. The concept of ancient ideas surviving in the modern age can be reflected in any home, complimenting previously owned furniture as well as avant-garde pieces. More than one rug can be stylishly overlapped in your living room to create a more comforting, harmonious blend of culture through design.

Kirman Robson Artwork 19 rug by Jan Kath

Treat your space as though it’s a real adventure along The Old Silk Road, a journey around your room, an exploration of pattern and texture, discovering intricate detail the closer your eye dissects. Winter Desert isn’t about having a focal piece or a feature wall, it challenges minimalism by bringing together multiple, interesting pieces in a way that exudes a modern Urban Nomad lifestyle.

Finding the right lighting is extremely important when marrying together different materials and patterns in a living space. Natural, organic bamboo and wicker, hand woven and finished provides a meditative, boho feel. Turkish mosaic lamps provide striking kaleidoscopes of color whilst Chinoiserie fittings offer a more ornate look. Match with unusual textures such as pompoms and beaded detail to create eye catching luxury, using the rustic tones in the color palette to give a more contemporary, earthy feel.

Pagoda lantern by Christopher Hyde

Rich, embellished patterning continues to have a strong presence in this trend, providing a vibrant yet relaxing atmosphere to living spaces. Overlaid fabrics and throws offer a mix of textures and a more informal homeliness. Envisage a more social, communal area rather than the average, mono directional sofa and family sitting around the edge of your living space, draw inspiration from an authentic Turkish restaurant or a traditional Nepalese tea house.

Danton collection fabric by Romo

When considering upholstery fabrics, inspiration can be taken from interlinking zig zags, mosaics and diamonds, combining contrasting textures and colors. This wing chair by A Rum Fellow (below) fashionably fusions Ikat and Brocade weaving, while challenging boundaries with sharp, tangerine piping. Traditional design with a contemporary twist compliments the look of Winter Desert, which explores new concepts and interior design styles.

Rhylah Wing Chair by A Rum Fellow

Winter Desert invites you on a grand tour of nomadic textures and fusions, creating comforting layers in which you can unwind and discover intricate and interesting detail each time you visually explore your living space. So, make your very own emporium within your home, with an array of fabrics and treasures to comfort and keep you warm this Autumn/Winter.

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TREND UPDATE: Analogue Workshop

This month we have released our SS17 trend; Analogue Workshop. A trend filled with a handcrafted aesthetic and utilitarian approach to design in all sectors including Stationery, Fashion, Kitchenware, Lighting and Furniture Design.

Portrait of wood workers in art studio by Trinette Reed and Marble Ways Table by Alcarol

This trend counteracts the constantly updating and ever connected pace of modern life, we begin to reach out for what is grounded; going back to basics. We find beauty in the ordinary, we value simple pleasures and admire slowly acquired skills.

Materials & Product Direction

Products have an experienced craft aesthetic as though they were made lovingly in a small workshop. They are made to last, sometimes retro in style and the use of natural materials boasts their handmade status.

You Make It Mobile by Lindsey Edelman Light, Fog & Morup Jo Hammerborg Lento desk table lamp, Modern Tiles by Ronan & Erwan Bouroullec for Mutina, Leather Hang-up Light by Ted Wood, Leather lamps by Norm Architects, Cushion by Stitch Bird Store on Etsy,  Fashion Images – Adeam & Michael Kors

Smooth tan leather provides the keystone of this trend; neatly contrasted stitch, laser-cut and woven leather appears in trims, straps and handles, with joints, rivets and fastenings all proudly on display. In contrast; leather is spliced together with denim, felt, brass and wood.

Color & Pattern Direction

A low key palette of familiar colors are newly appreciated. Indigo, denim blues, grays, cardboard browns and flat neutrals are humble and modest. Intelligent patterns place a studious focus on products; pinstripes, color blocking, graph grids and typographic mathematical equations. We bring back the use of old tools to create this analogue style.

Of Instruments and Archetypes by Unfold Design Studio, Les Choses cabinet by Dossofiorito

Textures

A truly important aspect in this trend; woods are chiseled, scraped and brushed. Lightly aged and tarnished brass appears in unexpected places where beauty is found in the cross over between precision and handmade imperfections. Confident craftsmanship leads to daring structures and simple shapes for a unique and modest design style.

Muto Kitchen, Hand chiseled flooring at Kyoto cafe, Wood Bowls by Hiroyuki Watanab

Visit it Now for more inspiration!

All links can be found on our Pinterest Board.

 

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Exhibition Review: Top Drawer 2017

Last week we headed to Olympia, London for Top Drawer 2017, one of the first major UK trade shows of the year, presented are products for the Spring/Summer season. The show focuses on Home, Gift, Fashion and Craft by a range of both emerging designers and established brands from the UK and internationally.

Here are some of the pieces that caught our eye:

Firstly the ceramics by Sue Pryke, she creates stunning home ware ceramic collections.  Her background firmly rooted in crafts, is clearly evident to see in her practice as each piece is individual manufactured by hand. The navy and charcoal sit well with the pastel hues of faded pinks, lemon and duck egg blue, creating an elegant and contemporary palette perfect for spring/summer.Grey and beige remain a prominent combination for display styling as seen in the stand by Sue Pryke and also Blomus. The German retailer focuses on unique, elegant and minimalist design. The collection presented at Top Drawer featured a bathroom collection of a faded low-contrast palette offset with neutrals and anthracite, ideal for creating a muted and calming tone.
In contrast, the vibrant collection by Jansen+co brings a bold and fresh approach to kitchenware. The stand out colours of the cooking and dining products compliment with the functional natural terracotta.
Pantone’s Colour of the Year 2017 ‘Greenery’ was also represented at the show; it was hard to miss. A symbol for new beginnings, health, growth and positivity it will be interesting to see how designers and retailers adopt this colour particularly within products for interiors. We will have to keep an eye out for the Autumn/Winter edition of Top Drawer taking place 10—12 September 2017 as well as other events taking place this year.

Exhibitions are changing, visitors give more time and attention to those companies that have stands that provide experiences, not simply information, products & sales people. Just as they do in today’s retail environment. If you’d like to have a stand/booth that attracts, holds and excites more visitors than ever before; get in touch with Phil …..  Don’t leave it too long, exhibitions are too expensive and improving conversion rates is the key to a better return on your investment.

 

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