How to increase Sales, Profits & Shareholder Value

Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.

In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.

Trend Forecasting for the interiors market will do all of this. Here’s essentially what we do:

Predict

 

 

 

 

 

 

The most valuable resource that Scarlet Opus Trend forecasting gives to product development of a manufacturer, retailer, interior designer or marketing team is…. ‘TIME’. The pressure on all business teams in any company, is significantly reduced because our trend reports extend the time in which the total business cycle has to be completed.

The Scarlet Opus team works with companies internationally in the interiors sector and our purpose is to inform them about what will be in-fashion for the world of interiors 2-3 years in advance of it actually happening. And we get very specific about textures, materials, shapes, color and pattern. We tell them what will cause a trend to emerge, what consumer/end user desires it will drive and how long it will last.

Our Trend Reports will give you a detailed view of those consumer desires and how they translate for your specific products and/or services. Imagine knowing the detail of what your customers will want 2 years from now and knowing with certainty.

Research shows that company employees work more efficiently when they are relaxed & confident. Designers are more creative, salespeople convert more sales & PR events run more smoothly. If the risk associated with New Product Development is significantly reduced and more time given for each project; your people will be free to concentrate on creating the best products they can; the best PR, creating excellent content marketing, targeted marketing support materials and preparing, rehearsing and enacting sales presentations.

benefits

 

 

 

 

 

 

Why then aren’t more companies engaging with Trend Forecasting? The answer might lie in these 2 thoughts:

  1. It requires taking, quite a’ leap of faith’ to engage with someone who tells you that they can ‘see your future in detail & with certainty’!
  2. It’s possible that Creatives see Trend Forecasting agencies as an external design source; instead of an external design resource.

There is so much value that Trend Forecasting adds to a company’s activities in all areas that it needn’t actually, even include the obvious product development. A business with a ‘fixed’ product design can still be more successful marketing it’s products within the framework of consumer wants, needs and desires.

It’s realistic for you to engage Scarlet Opusr with the expectation that sales revenues will increase by double digit percentages, with a similar reduction in relative costs.

Contact me, Phil, now whilst it’s fresh in your mind. Let’s arrange to chat,  without obligation, about our trend intelligence reports can translate into improved business results at your company:  phil@scarletopus.com Tel +44 7896 088996

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Plastic Pollution; The heart-breaking reality

The Time Is Now…

For those of you who watched the BBC’s Blue Planet II you will understand why we feel strongly about raising this issue on our blog once again. Sir David Attenborough’s documentary movingly highlighted the growing problem of ocean waste. The episode investigated the detrimental effects that plastics have on the health of our oceans. They pulled on the heart strings of viewers by showing a whale carrying its dead newborn around – killed by human activity in relation to the chemicals found in plastic waste.

Image curtesy of BBC Blue Planet II

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Inspirational Exhibition Stand Design ‘A Winter Desert Trend Hub’

For those of you who didn’t get chance to visit Melbourne for the Decor+Design Show this month… here is a look at what we had on display on the Trend Hub and also a round up of some exhibitor stands at the show.

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Creative Review; The next generation of Graduate Designers…

I recently visited the University of Huddersfield’s 2017 Graduate Show for the Textile Practice Design Course. The standard yet again was extremely high as the very talented new designers display fresh and innovative design ideas. It was interesting to see more Millennials expressing their political views and opinions through design; interpreting important topics that dominate headlines in todays society.

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Textile, Lighting, Interior Design Trends and Dubai – INDEXdesignseries

The creation of visitor features and experiences  at Index Design Series was our task and you may have seen our previous post about the Urban Gallery of sustainability already. Another such feature, was our Textile Experience displaying a range of textile artistry (some might simply say “Interior Products”) created by designers from around the world. A collaboration with Hull artist Debi Keable created a stunning Lighting installation. These spaces, like the Design Hub Urban Gallery, reflected the theme of the show ‘Design for the Senses’ with the materials and techniques used employing high levels of tactility, immersive sound and striking visual effects.

Lets walk through the products that we carefully selected and imagined by some very accomplished artists/creators/designers were: Continue reading

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Design Hub – The Urban Gallery at Index Design Series; Dubai

If you follow us on social media you will have seen the countless updates from our recent trip to Dubai… The Index Design Series is a huge exhibition dedicated to creating the ultimate design experience for visitors. It encapsulates every facet of interiors including lighting, textiles and workplace design. It brings together the globe’s most knowledgeable influencers to discuss the latest trends and techniques and it inspires through unique design spaces and experiences to keep you at the forefront of design innovation.

The theme for this year was ‘Design for the Senses‘ which demonstrates how you can stimulate the senses through design and interiors. With this in mind we worked with the show organisers to create a number of interactive spaces to encourage the imagination of the visitor, to make people think about pushing the boundaries in terms of design and inspiring through sound, sight, smells and touch.

The first of our spaces was the Design Hub: The Urban Gallery

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