If you read our blog regularly, you will already be aware of the key consumer trends we predicted to be big influences throughout this year. In recent posts we have shared insights into Satori; a trend focused on Japanese traditions, arts, crafts, design and nature. We explored the rise of Japanese Cuisine and showcased the art of Kinsugi within Interior Design.
This trend was created over 2 years ago and we are now starting to see how it has been translated and interpreted by major retailers throughout the UK. On our recent visit to Spring Fair, we tracked 2 of the most widespread trends influencing 2020 design direction; Satori and The Traveller.
Satori at Spring Fair 2020
Watch this short video to see this trend tracked at Spring Fair 2020…
From Tektura’s newly launched Teahouse and Honshu wallpaper to Paperchase’s Order and Purpose stationery collection and Le Creuset’s Zen Kitchen range. We are seeing the beautiful simplicity of Japanese culture inspire product design across multiple sectors.
Colours are muted in tone often soft, composed, and calm. Washed denim blues, fresh green and subtle hints of metallic weathered gold create a quiet and understated palette of zen hues. Indigo blue and Koi Red also have their place communicating traditional references to Japan.
Our Trend reports are presented 2 years ahead of time giving designers, manufacturers and retailers the essential information to confidently produce collections inline with consumer desires, at the right time. If you would like more information on how we can help you future-proof your business, please get in touch with email@example.com.