Certainly, Covid-19 will mark the next evolution of how we want to live…
Perhaps when we look back at this period from a future time, people will use the references ‘pre’ & ‘post’ pandemic; a phrase I’m using already. I’m not trying to be clever, it’s just that I have no idea what ‘normal’ is and so, describing something as a ‘new normal’ just doesn’t make any sense to me.
One thing is for sure: it’s too soon for anyone to be 100% confident in predicting the long term effect on lifestyle of the coronavirus. Other than, it’s made 2020 one of the most notorious years in living memory and it’s only May.
2020 was to have been remembered as the time we were all given the chance to live our own ‘Roaring Twenties’; a time of parties, glamour, prosperity and creativity. Right now it couldn’t feel further away from this …
Almost everyone is in the position we humans hate the most: we have no idea what’s next, what is going to happen, or when. Everything is uncertain. To help myself, I sat down and wrote down all the thoughts I had about the next period in time; then I edited it down, and edited it once more, before editing it a final time.
The result was a short list of thoughts that you can read below. Maybe you’ll agree with some, in part with one or two; maybe you’ll add your own thoughts (I’d love to read them) or simply disagree with all of mine … that’s OK too!
Here goes …
The world will experience short-term, temporary change and long-term, permanent change.
Potential short-term change:
- Tourism, holidaying abroad & business travel (overnight stays) will remain depressed as the majority of people continue to be fearful of infection, crowded small spaces and cleaning-thoroughness outside their home. (This has potential to last a decade)
- More people will seek the flexibility to WFH, but not permanently. The majority of office-based workers will want a mix of WFH and from the office. The prevailing belief that this will allow them to continue to enjoy a better-work-life-balance.
- Some people will choose not to go into hospital for non-emergency procedures.
- Nationalism will rise, in a consumer & business sense (another possible permanent change)
Possible long-term change:
- For the first time since the early 90’s there will be an economic downturn the main feature of which will be high unemployment across the developed world.
- The bulk of consumer spending will be made for home refurbishment, or New Home décor.
- The Fashion sector will find this period very difficult to recover from … ever. Consumers will decide that purchasing new clothes simply because the ‘new season’ dictates different colours, patterns etc … ‘feels wrong’ on a multitude of levels. This may well be the true beginning of slow-fashion.
- A significant proportion of the world population will self-impose a derivative of current social-distancing rules.
- Many more restaurants in the casual-dining sector will close, as consumers discover the joy of and acquire new skills for, home-cooking.
- Cafes and bars will, for the same reason, find recovery difficult. Also in the recent past ‘general opinion’ has been that there are too many relative to demand, in most towns & cities.
- Only a small proportion of the population that do not already WFH, want to WFH permanently; but when they are ‘at work’ many will want more space with a home look & feel.
- Extra space will be created in existing workplaces due to a reduced need for meeting-rooms. WFH recently has demonstrated that virtual meetings can be more time-efficient and more productive.
If this raises any questions in your business, we’d be delighted to explore your challenges with you and if we can, help. We are skilled at predicting the future, with a track record of a high degree of success. We’ve also a vast amount of experience in helping our clients secure the future they wanted, but couldn’t see.
Don’t sit back wondering where to get guidance ab out or answers to your concerns about the next couple of years? Don’t think you’re alone in this. We spend all of our working lives thinking about the ‘what if’s, what might be’s and what will most likely be …. precisely so that you can focus on doing what you’re best at.
Let’s put those two things together … call/text/WhatsApp me +44 7896 088 996 or email me