Last month I was exploring encouraging curiosity in a post about why unpredictability should be a feature of your next project. It was a subject that caused lots of interesting discussion at the London Stationery Show at the end of April, where we created a display inspired by the ‘Out of The Ordinary’ trend from our Autumn/Winter 2018/19 trend report. Together with visitors we discussed ways in which unexpected outcomes, chance discoveries and satisfying a customer’s desire for adventure have significance in product design, services, marketing and our lives in general as Big Business and the Media seek to steer, distract and control.
One of the items on the Trend Hub display and Trend Tours that attracted interest and resonated with visitors was a guided journal called ‘Find Your Adventure’ by Nicole LaRue that invites you to change the way you expect the world to be.