So many of our apparent choices in this digital age are predetermined for us – we are constantly being directed. Online recommendations steer us away from what is unrelated, unfamiliar and unexpected. This effectively edits out anything that challenges our pre-existing beliefs and interests.
In our first Pinterest board release of the year; we are giving you all the inspiration you need, from pattern style and colour stories to product materials and texture direction. Check out our Pinterest Board!
Last month I was exploring encouraging curiosity in a post about why unpredictability should be a feature of your next project. It was a subject that caused lots of interesting discussion at the London Stationery Show at the end of April, where we created a display inspired by the ‘Out of The Ordinary’ trend from our Autumn/Winter 2018/19 trend report. Together with visitors we discussed ways in which unexpected outcomes, chance discoveries and satisfying a customer’s desire for adventure have significance in product design, services, marketing and our lives in general as Big Business and the Media seek to steer, distract and control.
One of the items on the Trend Hub display and Trend Tours that attracted interest and resonated with visitors was a guided journal called ‘Find Your Adventure’ by Nicole LaRue that invites you to change the way you expect the world to be.
Recently I’ve been thinking about how so many of our apparent choices in this digital age are predetermined for us – that we are constantly being directed. Online recommendations steer us away from what is unrelated, unfamiliar and unexpected. This effectively edits out anything that challenges our pre-existing beliefs and interests. I’m talking about how when I buy a book on Amazon it then suggests similar books that might interest me; Netflix and YouTube make suggestions of similar things to watch in relation to what I’ve already watched; Instagram and Pinterest suggest who else to follow based on who I already follow. The algorithms work on the basis of ‘If you liked that, you’ll love this’. Continue reading “Why unpredictability should be a feature of your next project”
The perfectly imperfect way to welcome a simple, authentic and natural style of living.
Now is the time to search for the beauty in the disorder; gently expose weaknesses and reveal new strengths. This trend explores resilience and recovery when things breakdown; it is a quest for truth and realness. At its core is ‘Wabi-Sabi’ – the Japanese philosophy of finding beauty in imperfection and the art of ‘Kintsugi’ – repairing damage and breakages with precious materials.