A Client Journey of Success with Scarlet Opus & Trend Forecasting

A Client Journey of Success with Scarlet Opus & Trend Forecasting

Today we indulge ourselves as we re-share this 'client letter'.  It's one of the most wonderful 'acts of kindness' the SO team have experienced. It's about our trend journey with a client before their new products actually hit the market....Read More
How to Win Customer Loyalty … Make Eco-Friendly Business Decisions

How to Win Customer Loyalty … Make Eco-Friendly Business Decisions

Last February, we began a search for products in the housewares category that could feature in a 'Sustainability Showcase' being created at the 'Exclusively Shows' digital event in July 2020. In particular, we were hoping to find products, not necessarily...Read More
How to use Trend content: Lifestyle, Consumer & Design Trend

How to use Trend content: Lifestyle, Consumer & Design Trend

The video presentation below shares with you details of a trend we've called 'The Peacemaker'. It emerged as a consumer trend not that long ago and is only just about to step into the limelight of mass appeal. But what...Read More

How to Sell Interior Products to Men or Women

In our final posting of the week in celebration of International Womens Day we have a posting for men by our Dreamweaver - Phil - on Selling To Women: Men like Stop Lights & Women prefer Roundabouts! [caption id="attachment_27813" align="alignleft" width="300"] Get...Read More