Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.
In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.
Trend Forecasting for the interiors market will do all of this. Here’s essentially what we do:
The most valuable resource that Scarlet Opus Trend forecasting gives to product development of a manufacturer, retailer, interior designer or marketing team is…. ‘TIME’. The pressure on all business teams in any company, is significantly reduced because our trend reports extend the time in which the total business cycle has to be completed.
The Scarlet Opus team works with companies internationally in the interiors sector and our purpose is to inform them about what will be in-fashion for the world of interiors 2-3 years in advance of it actually happening. And we get very specific about textures, materials, shapes, color and pattern. We tell them what will cause a trend to emerge, what consumer/end user desires it will drive and how long it will last.
Our Trend Reports will give you a detailed view of those consumer desires and how they translate for your specific products and/or services. Imagine knowing the detail of what your customers will want 2 years from now and knowing with certainty.
Research shows that company employees work more efficiently when they are relaxed & confident. Designers are more creative, salespeople convert more sales & PR events run more smoothly. If the risk associated with New Product Development is significantly reduced and more time given for each project; your people will be free to concentrate on creating the best products they can; the best PR, creating excellent content marketing, targeted marketing support materials and preparing, rehearsing and enacting sales presentations.
Why then aren’t more companies engaging with Trend Forecasting? The answer might lie in these 2 thoughts:
- It requires taking, quite a’ leap of faith’ to engage with someone who tells you that they can ‘see your future in detail & with certainty’!
- It’s possible that Creatives see Trend Forecasting agencies as an external design source; instead of an external design resource.
There is so much value that Trend Forecasting adds to a company’s activities in all areas that it needn’t actually, even include the obvious product development. A business with a ‘fixed’ product design can still be more successful marketing it’s products within the framework of consumer wants, needs and desires.
It’s realistic for you to engage Scarlet Opusr with the expectation that sales revenues will increase by double digit percentages, with a similar reduction in relative costs.
Contact me, Phil, now whilst it’s fresh in your mind. Let’s arrange to chat, without obligation, about our trend intelligence reports can translate into improved business results at your company: email@example.com Tel +44 7896 088996