Consumer & Design Trends can help fix the High Street

Consumer & Design Trends can help fix the High Street

Community.

What does that mean to you?

Our lives are influenced by many aspects of modern life. Over the past 2, maybe 3 years our desire to be a part of a community has been growing and deepening. It might be an online community, a local one, an interest group, a cause; the one constant is the deeply rooted desire to be a part of something that connects a group of people together. And perhaps unexpectedly, young people seek this sense of sharing in a community more than most.

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Why Coworking spaces are the Future of the Workplace Industry.

Why Coworking spaces are the Future of the Workplace Industry.

Coworking spaces are a global phenomenon and are vastly changing the landscape of employment. According to the 2018 Global Coworking Survey; 1.7 million people will be working in around 19,000 coworking spaces around the world by the end of 2018; and we, at Scarlet Opus, are no exception.

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How to increase Sales, Profits & Shareholder Value

How to increase Sales, Profits & Shareholder Value

Mention Trend Forecasting to most people and the majority are unsure what it’s about; and those that have heard of it, well they mostly associate it with color forecasting.

In reality, there are very few business tools/support services available that, if used well, will improve your company’s results quite so much and in a sustainable way. The more broadly that Trend Intelligence is integrated into a company’s business strategy, the greater the improvements will be. Uplift can be achieved in production efficiency, sales revenues & profits increase, creativity, PR success, product ranges can be smaller, the number of ‘slow-moving lines’ reduces and overall relative costs go down. All this because insights & Intelligence about future consumer and design trends for the interiors sector can ensure your product & service developments match the wants, needs & desires of your customers. Ultimately leading to better profits and more shareholder value.

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Customer Surveys – are they a Risk to Your Business?

Customer Surveys – are they a Risk to Your Business?

It’s a Tempting Time of Year to Review things…. 

Your business, maybe even your life; and if you are going to review your business you might also be tempted to conduct a ‘survey’ of your customers.  After all they are the key to your success; so, why did they choose you? Did they enjoy the experience? Would they make the same choice again?.

 

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2018 Design Trends for Interiors – Full Color & Style Detail

This Color report includes the 4 key Design Trends presented at Decor + Design 2017; Melbourne Australia. The book includes a brief explanation of each of the trends, the Scarlet Opus Trend Boards illustrating each trend’s interior style and also the Pantone referenced color palettes for each trend story.

Winter Desert, Tribe, Urban Planet and Roots.

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Visual Merchandising Workshop at Index Dubai 2016

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Last week the Scarlet Opus Team ran a Visual Merchandising Workshop at the International Design Exhibition Index in Dubai. The hands-on workshop was designed to suggest and encourage multiple ways of inspiring customers with trend-led visual merchandising; creating consumer experiences with brand themes and stories. The participants began the morning in the classroom where key psychological tips for effective merchandising were discussed; as well as 3 Interior Design Trends translating to inspirational visual merchandising.

The intended learning outcomes included …

  • Understanding how and why Consumers are motivated to enter a store by a window display
  • How to make a connection between store design & the Customer Experience
  • How to identify trends and put them to practical use in product displays
  • How to create aspirational window displays using Interior & fashion trends
  • How to connect your business to your community in your Window

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The second segment of the workshop involved putting new vision, skills and imagination to work. Participants had a life-sized window structure to build an extraordinary display – a display designed to capture the eyes of fellow peers, drawing them in and encouraging interaction as ideas came to life; right on the show floor! The workshop ran once a day over 4 consecutive days, each group had the same purposefully limited props so they had to be very creative in order to build a display inspired by Scarlet Opus interior trend – Play.

Day 1

In keeping with the geometric and modern Memphis Movement influenced trend, the first window display included bold uses of wallpaper – covering shapes and furniture. Subtle fashion influences such as the dress and sun glasses purposefully enabled the consumer to connect the ‘interior wallpaper store’ to relevant trend-led fashion brands. It is a confident, daring and wonderfully dynamic way to display wallpaper.

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The final window display…

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Day 2

The second group worked hard to bring a luxury lifestyle interior display to life. After carefully considering all inspirational images, they designed a subtle but intriguing display with a surreal twist. With pops of strong colour and geometric shapes positioned carefully alongside softer, delicate and beautifully placed props; they created a perfectly balanced and inspiring interior visual – quirky yet classy

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We loved the innovative use of the mannequin in this window display, an injection of surrealism is bound to intrigue passes-by!

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The final window display…

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Day 3

Team 3 decided on creating an installation window piece with patriot multi-coloured ribbon and string. They creatively attached the ribbon at the front of the window to make an abstract foreground effect with the product displayed behind.

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The final window display included suspending cushions to make a central focus point. The team used strips of wallpaper to drape from the central beam at the back wall to the front of the window. Bold shapes were stacked and positioned in each corner of the window to create the perfect balance.

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The final window display…

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The workshop was a huge success and we had some very positive feedback, we would like to thank all participants who signed up and took part; we hope you were all able to take away some useful tips as well as having a very fun day!

A big thank you to our supporters and sponsors who supplied various props in order to create the display – Boss DesignHome Outfitters, Styro, Baines de mer, Worlds Away, Casador and Newmor Wallcoverings.

Leave a comment to let us know if you prefer the window from Day 1, 2, 3 or 4.