SS17 TREND UPDATE: In Motion

This month we have released our SS17 trend; In Motion; A youthful, energetic and bold trend with a digital aesthetic. Check out the Pinterest Board; it will give you all the inspiration you need, from pattern and color stories to product materials and texture direction.

This trend is specifically relevant to stationery design, fashion, tableware and lighting.

1. Model Photograph by Van Koo – @supernovanGirl with kaleidoscopic glasses by Holes Eyewear www.h0les.com.  2. Technomimicry textiles by Lianne Polinder

This trend explores all that is fast, moving and digital. Modern life is in a state of constant connection; it is fast paced and being driven by Millennial consumers and the Digital Nomad generation behind them.

We want to make instant decisions; with moving images that powerfully express things quickly. It is the power of the virtual world integrating into our everyday lives that drives the need to be in constant motion.

Acoustic panels by StokkeAustad

1. Lighting by Arnout Meijer Studio 2. Tactum 3D by Mad Lab 3. Grid Series by Maarten De Cellar 4. Iris van Herpen


  • This trend’s look references a desire to merge our real and constructed identities
  • Technological developments enable us to interact with the digital world
  • Virtual mirrors in clothes stores
  • Live video broadcasting is set to become the new ‘selfie’
  • New technology-centric hotel brands offer services such as virtual concierges
  • Motion sensing technology allow new ways to communicate with devices
  • Fluid, filled with light, plays with perspective and encourages interaction

Textiles by Convivial Project


Textures, Materials and Pattern

Holographic foil patterns bring new dimensions to Op Art, kaleidoscope patterns spiral into nothingness and rainbow effect visuals inspire fashion accessories. Iridescent surface effects are crucial in this trend; think color ombrés, ultra glossy silvered effects and reflective surfaces. Draw with light projections, explore light diffraction and create an edge glow effect. Mirrored glass provides distorted & multiplied reflections with luminosity achieved via LEDs, light projections and neon tube lights. We see wire mesh embedded, inlaid & encapsulated in glass, resin & plastics as well as an exploration of woven glass (see pendant lights by Elisa Strozyk), foil wraps and malleable, perforated & laser cut metal sheets.

1. Woven Glass Pendants by Elisa Strozyk for Edition Van Treek 2. Shimmer mirror by Patricia Urquiola for Glas Italia 3. Pulpo Container by Sebastian Herkner 4. Kaleidoscopic glasses by Holes Eyewear


If you would like the full report to this trend or future trends please get in touch.

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